mardi 3 mars 2009

Chinese social media according to forrester :

I recently came across a Forrester report that takes a close look at social media usage by Chinese netizens in “metropolitan China” (Beijing, Shanghai, Guangzhou, Chengdu, Wuhan, and Xian). To Chinese Internet watchers, the report’s main points are nothing new, but nevertheless worth repeating: 1) social media in China is mainstream, 2) content creation among Chinese netizens is more common than in the West, 3) BBS discussion forums trump social networks in China, and 4) Chinese social media users have higher incomes, education, and consumption levels, compared to non-users. Below are some interesting figures and conclusions for marketers. Does anyone have any insight into methodology for this research? (i.e. how many people were surveyed, how the surveys were conducted, etc.) // AjS

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